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銆�銆�Shipments of HTC’s new flagship One (M8)smartphone are expected to fall between 3 million and 5 million units in thesecond quarter this year. The phone launched in late March, so Q2 willrepresent the handset’s first full quarter of sales.

銆�銆�This HTC One (M8) sales figure comes from arecent Digitimes report, and it cites the website’s typical unnamed industrysources.

銆�銆�Channel sales of between 3 million and 5million units might not seem terribly impressive compared to the numbers put upby HTC’s top rivals. Samsung, for example, shipped 10 million Galaxy S4smartphones in just one month last year. Meanwhile, Apple sold 9 millioniPhones in one weekend in 2013.

銆�銆�But as HTC America president JasonMackenzie made clear during a recent exclusive interview with BGR, HTC knows itcan’t beat giants like Apple and Samsung, and it isn’t trying to beat them.

銆�銆�“The beauty for HTC and for our customers is we’re not trying to beToyota or GM and build these things for super mass production,” Mackenzie said.“Our objective is not to sell the most phones, but to build the best phones andbuild a strong, loyal base.”