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銆�銆�The Internet-of-Things is a thing. If youhaven’t heard about it yet, get ready because we’re in the early stages of anexplosion of technology that will connect, monitor, and in some cases sharealmost every aspect of our lives. Fortinet conducted a survey of consumers tofind out what people think about the security and privacy concerns of theInternet-of-Things.

銆�銆�The survey, titled “Internet of Things:Connected Home,” was produced in partnership with GMI, a division of LightspeedResearch. More than 1,800 consumers between the ages of 20 and 50 who claim tobe tech savvy participated in the survey, which was administered in 11countries around the world, including the United States, Australia, China,Germany, India, and the United Kingdom.

銆�銆�The majority of those surveyed believe thata connected home—a home in which household appliances and home electronics areseamlessly connected to the Internet—is “extremely likely” to be a reality inthe next five years. The actual number was 61 percent in the United States, andan overwhelming 84 percent in China.

銆�銆�Four out of 10 people indicated they’d bewilling to pay more for a home that was optimized to take advantage of IoTtechnologies (nearly half if you include the “maybe” group). Half of thosesurveyed also said they’d be willing to pay more for better Internet servicecapable of smoothly handling an IoT connected home environment. Fewer than 20percent of respondents from the United States stated they would absolutely notpay more for Internet service to accommodate IoT.

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銆�銆�Most of those surveyed are concerned aboutdata breaches and protecting personal data gathered by connected devices.

銆�銆�Along with that confidence that theconnected home is essentially a foregone conclusion, Fortinet also foundsignificant concern about sensitive data being exposed as a result of IoT.Overall, 70 percent of the survey participants indicated that they are“extremely concerned” or “somewhat concerned” about data breaches or havingsensitive personal information compromised.

銆�銆�A majority of respondents expressed fearover privacy and trust issues. Nearly 60 percent of those surveyed in theUnited States agreed with the statement, “Privacy is important to me, and I donot trust how this type of data may be used.”

銆�銆�When asked how they would feel if theydiscovered that an IoT connected home device was surreptitiously or anonymouslygathering information about them and sharing it with others without theirknowledge and consent, 67 percent of Americans answered, “Completely violatedand extremely angry to the point where I would take action.”

銆�銆�By a ratio of nearly 2-to-1, most of thosesurveyed feel that their government should regulate how data is collected, andwhat vendors are allowed or not allowed to do with it once it’s collected. TheUnited States scored lower than most countries, however, with only one-thirdseeking government oversight of data—probably a reaction to the Snowdenrevelations that the NSA is already systemically gathering and arguably abusingpersonal data.

銆�銆�IDC projects that the Internet-of-Things(IoT) market will explode to $7.1 trillion over the next six years. John Maddison,vice president of marketing at Fortinet, proclaimed, “The ultimate winners ofthe IoT connected home will come down to those vendors who can provide abalance of security and privacy vis-à-vis price and functionality.”